| Why ProFundWest? |
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| Today's increases in charitable donations are largely the result of a greater reliance
on sophisticated programs designed by outside specialists. Charitable giving has increased since 1996 by more than $15 billion per year. At the same time, non-profit groups increasingly have been turning to outside specialists and applying techniques borrowed from the business world to help design their programs and expand donations. Relying on in-house staff to make guesses about which campaigns to utilize, more organizations are now bringing in professional development consultants to apply time-tested business concepts to maximize contributions. Planning and management are no less important in the fundraising world than in business. Those organizations who realize they need to become more business-like are clearly making advancements in significantly increasing their donations. The public demands more accountability and information today and organizations must clearly articulate their mission/vision, goals and accomplishments to gain donor dollars. Promoting the image of the non-profit is critical to its ability to increase fundraising. Since 1992, ProFund has been playing a significant role in steering non-profits in precisely these directions. ProFund shows institutions how to better assess their potential for contributions, how to communicate more effectively with donors and the public, how to manage their campaign more strategically, and how to better utilize their resources of time, people and money to maximize Return on Investment. There's no question that non-profits that act more like successful "for-profits" in the way they run development programs will get better return for their dollars. ProFund provides software, leadership training, and development services that ensure success. |

